Showcasing their Strengths
Climbing Queenstown originally came to us for a branding and website redesign. We did some analysis and ensured that the key components were incorporated into the site so that we showcased their strengths in great photography, industry expertise and interesting stories about the adventures they’ve had.
The next phase of the project involved upgrading their website to include a content management system.
We restructured the packages they offered into a ‘quick view’ table format so that it’s simple to see the products offered and to book. The interactive elements included diary style information; so that’s the blog and the news information. We created specific categories so if someone has an interest in one section of the business they’ll see the news particular to that sport.
Ultimately the key goal for this project was putting the capabilities of the web in Climbing Queenstown’s hands, and they’re now doing a great job updating the website themselves.
