New Asynchronous Google Analytics tracking code

In December 2009 Google released new asynchronous tracking code for Analytics tracking on websites. The benefits of this, from the Google blog are:

  • Faster tracking code load times for your web pages due to improved browser execution
  • Enhanced data collection & accuracy
  • Elimination of tracking errors from dependencies when the JavaScript hasn’t fully loaded

The way the new asynchronous code works is that most browsers will load the asynchronous tracking code in parallel with other scripts on the page, thus reducing the web page load time.

The new code can be found here

May 19th, 2010 / Tech Talk / rob

Steve Jobs’ thoughts on Flash

In a recent post Steve Jobs talks about his thoughts on flash and why it is not supported on apple’s mobile devices such as iphone and ipad.

“Adobe’s Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc. While Adobe’s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only from Adobe. By almost any definition, Flash is a closed system.”

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May 12th, 2010 / Tech Talk / tim

Page Elements to make websites manageable

Its been a while since I started writing a plugin for Silverstripe CMS: “Page Elements“.

I felt myself running into the same problems every time when we build websites, no matter which CMS we chose:

  • Multiple columns and content areas on websites are difficult to manage
  • WYSIWYG editors leave little room anything else other than formatted text and images, such as flash elements, forms etc

So what I wanted was:

  • An interface that is fun to use when dealing with complex layouts
  • No more limitation for layouts
  • Straight forward extendability
  • Re-usability of code and components
  • Seamless integration in existing CMS Interface an Workflow.

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April 15th, 2010 / Tech Talk / tim

Starting Out Organized: Website Content Planning The Right Way

We spend a lot of time carefully crafting the visual aspects of websites. This important aesthetic quality helps to shape someone’s first impression when they visit your website. However, as a greater length of time is spent on the site there becomes a blindness to this outer shell, and the content that you have within it is what should shine.

This is often a forgotten or neglected aspect of website creation. In her article “Starting Out Organized” posted on Smashing Magazine, Kirstin Wemmer explains different methods of content planning and organization. These are all important tools to be used (when needed) at particular stages in the website creation process.

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March 20th, 2010 / Tech Talk / Lexi

Books in the age of the iPad

This article by Craig Mod has sparked a very interesting debate amongst his readers – paper ‘vs’ digital. While many people commented about environmental factors (less trees being cut down) or the timeless qualities of print, I didn’t see anything about how through making content digital it allows for speedy duplication and dissemination. For a child in with an OLPC in Mozambique to a iPad in New York, they would all have access to content and stories without being reliant on having to purchase it in paper form.

Read the article: http://craigmod.com/journal/ipad_and_books/

March 18th, 2010 / Tech Talk / Lexi

Micropayments for Bloggers : WordPress Plug-In

March 15th, 2010 / Tech Talk / Lexi

TV ad budgets starting to move online in 2010

Citi Research analyst Mark Mahaney talks about growth areas across the Internet this year

View the full article here.

March 12th, 2010 / Tech Talk / Lexi

It’s fresh from the oven!

The device designed by Poke tells its Twitter followers that something hot and fresh has just popped out of the local bakery’s oven.


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March 8th, 2010 / Creative news, Tech Talk / Lexi

Firefox 3.5 overtaking IE7

Firefox hit a new milestone today, as version 3.5 overtook Internet Explorer 7.0 with nearly 22% of the browser market, according to statistics from web analytics service StatCounter.

December 22nd, 2009 / Tech Talk / Lexi

We’re off to Webstock!

We’re heading North for the summer. Two of our team members Tim Klein and Lexi Thorn will be heading to Webstock in Wellington 15-19th February 2010. “5 full-on days. 13 hands-on workshops. 20 kickass international speakers. 24 must-see presentations. Design, development, mobile, usability, content, community, open data, innovation & inspiration.”
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December 17th, 2009 / Creative news, IxD, Tech Talk / Lexi