So here’s a Handy Tip for your on-line business, one of the most time consuming SEO tactics but also one of the most valuable is inbound links and Referring links that point towards your website.
It takes a volume of time and effort to get contacts through a network of marketing to obtain inbound links and swap with what we call ‘Reciprocal Linking‘. So you work out a deal with another company that isn’t in a conflict of interest with yours and place a link on your website pointing to theirs and vice – versa. BUT you must check everything before and after the deal.
Certain problems can happen if you don’t. You have to make sure that all of the link information that you provide is correct not just in what it says or the spelling but also the code.
It is of great importance that the link text (or called the Anchor text) that you use from the other side is keyword rich and is placed correctly with the code when getting a referral from a website.
for instance if you have an inbound reciprocal from a website to yours and your main business is ‘paragliding’ then the Link Text should be ‘Paragliding Trips Queenstown’.
Now the next thing is to make sure that the link text and the URL do not contain any problems with invalid characters in the URL. A problem that can happen is that a ‘Space’ is used after entering the URL and then entering the code for the Link Text.
Example: <a href=”http://www.paragliding.wuz ”>paragliding trips queenstown</a>
Here’s the thing the space is actually a problem, even though most browsers will pick up such a simple mistake and correct it so as the link works at pointing at your website, the problem comes from the Search Engine Bots who don’t take kindly to mistakes at all and this can effect the power of the Link itself especially when you get marked up inside the rankings if your inbound link is keyword rich and comes from a good source and is correct in the coding. So instead of getting an ‘A’ on the report card you get a ‘C’ so to speak.
So run some checks and analyse the links not just on their sites pointing to you but on your site pointing to them and get it fixed asap.
It really is the key to performance in the engines to get your business up and in the running of your share of that market.
Oh Yes it is 