Ever thought of the potential of putting your business in front of millions of viewers on YouTube?
We have recently been working on simple video adverts for a number of our clients in the tourism sector. The kelpdesign YouTube channel is now up and running and your business could be part of this. Even more exciting is for us to set you up with your own channel that you can manage and monitor so that you can get the edge of your competitors.
Last year YouTube reached out to over 100 million Americans and over 1 Billion viewers Worldwide.
Our research shows us that a large portion of potential visitors to New Zealand will search YouTube to find out as much information before arriving at their destination an of those 60 – 70% of them will book on-line.
If you are interested to give this a try for your business give us a call and we can discuss a plan to unlock some of the potential for your business. Very simply it can involve an image slideshow, promotional video or even a voice over. There is plenty of room for creativity here.
In his article “The Meta Narrative, Designing Beautiful User Experiences” Josh discusses the meta-narrative in UX design. The meta-narrative is the story and experience that a website communicates to it’s users. The article gives a few pointers on what makes an interesting meta-narrative, for example: “The current design trend of employing varying magazine styled page layouts for blog posts is a true testament to the phenomenon of the “meta-narrative”. Every blog post tells a unique story; not only in terms of content but more importantly how a user can potentially engage with and decode the displayed information.”
Read the full article here
“People tell us that they don’t mind scrolling and the behaviour we see in user testing backs that up. We see that people are more than comfortable scrolling long, long pages to find what they are looking for. A quick snoop around the web will show you successful brands that are not worrying about the fold either.”
CX Partners advice:
- Don’t cram everything above the fold. Use whitespace and imagery to encourage scrolling.
- Don’t use stark, horizontal lines as they discourage scrolling
- Avoid the use of in-page scroll bars – the browser scrollbar is an indicator of the amount of content on the page
View the full article here
Firefox hit a new milestone today, as version 3.5 overtook Internet Explorer 7.0 with nearly 22% of the browser market, according to statistics from web analytics service StatCounter.
We’ve moved to brand new shiny offices and we’re already settled and happy in our new spot. We’ve got (almost) 360 degree views, plenty of space to create, and two balconies so we can choose which one we’d like to have a barbeque on.
If we’ve tempted you enough and you’d like to come and visit us, our entrance is on Searle Lane (between Angel Devine and Catch & Kiss, or opposite Hells Pizza).
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Evolving a brand agency’s brand online
With attention focussing on Brandcom after their recent win of the Emerging Business Award at the NZ Marketing Awards, the business needed a website to showcase their projects (pronto!). Read the rest of this entry »
We’re heading North for the summer. Two of our team members Tim Klein and Lexi Thorn will be heading to Webstock in Wellington 15-19th February 2010. “5 full-on days. 13 hands-on workshops. 20 kickass international speakers. 24 must-see presentations. Design, development, mobile, usability, content, community, open data, innovation & inspiration.”
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After stumbling across this problem recently in IE6 / IE7 there are three things you need to make sure of:
overflow: hidden, is applied to the div that you want to hide the text in
position: relative, is also applied. IE seems to get confused if this isn’t there
a width and height are applied to the div
e.g.
.div { width: 882px;
height: 246px;
overflow: hidden;
position: relative; }
Getting to the bottom of the bottle.
Gate 20 Two is a new, boutique wine making business situated at the base of the spectacular gold diggings in Felton Rd. Bannockburn in Central Otago. They came to Kelpdesign to develop their online presence, distribution and marketing channels. Read the rest of this entry »
