Claimed to be the most downloaded eBooks of all time, Unleashing the Idea Virus discusses the transition in today’s economy from farms, factories to idea merchants and explains the factors needed to get your idea out there.
“An idea that just sits there is worthless. But an idea that moves and grows and infects everyone it touches… that’s an ideavirus.” Seth Godin, Unleashing the Idea Virus.
Seth discusses concepts which have been common to modern marketing for some time, but by putting his own slant on things and introducing terms such as “hive, sneezers, virus, and vaccum”, he asks some poignant questions:
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$(document).ready(function() {
$('a[href^=http]:not("[href*=://' + document.domain + ']")').click(function() {
pageTracker._trackPageview('/out/'+$(this).attr("href"));
});
});(please indent them!)
Cheers
The one drawback about living in a picturesque town such as Queenstown, is that you miss out on some of the over-the-top advertising ideas that are required to break through the visual noise of a big city.
“IKEA’s advertising strategy is outstanding. I gather best of ikea ads from several resourses to inspire brandplanner or just enjoy it. As you see below, they are surprizing, colorful and overall very cool.”
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