When the guys from Fluid introduced us to their vision of their website, we basically had two options on how to realise it:
Flash or Javascript?
After a few internal discussions, in where we evaluated the pros and cons of both technologies we came to the decision to avoid Flash and make use of the powerful jQuery framework.
The following things lead us to this decision:
- Accessibility
- Search engine friendliness
We worked in conjunction with 
This is a project that the guys at