It’s all about the story

In his article “The Meta Narrative, Designing Beautiful User Experiences” Josh discusses the meta-narrative in UX design. The meta-narrative is the story and experience that a website communicates to it’s users. The article gives a few pointers on what makes an interesting meta-narrative, for example: “The current design trend of employing varying magazine styled page layouts for blog posts is a true testament to the phenomenon of the “meta-narrative”. Every blog post tells a unique story; not only in terms of content but more importantly how a user can potentially engage with and decode the displayed information.”

Read the full article here