“People tell us that they don’t mind scrolling and the behaviour we see in user testing backs that up. We see that people are more than comfortable scrolling long, long pages to find what they are looking for. A quick snoop around the web will show you successful brands that are not worrying about the fold either.”
CX Partners advice:
- Don’t cram everything above the fold. Use whitespace and imagery to encourage scrolling.
- Don’t use stark, horizontal lines as they discourage scrolling
- Avoid the use of in-page scroll bars – the browser scrollbar is an indicator of the amount of content on the page