“In order to be the first to know when ‘temptingly toasty fresh baguettes’ are ready, they installed a device that allows the baker to simply turn a dial to indicate what’s ready. At the hit of a button and with the help of a simple web interface, followers get a Twitter alert. The baker can sign into his or her Bakertweet account, customise the items on offer, and keep their list of products up to date for customers.”

Neat huh!

Can you afford not to think about Search Engine Optimisation. Sure as long as you don’t have any competition and if you do, that your competition doesn’t have a website and if it does have a website then prey that they don’t understand Search Engine Optimisation.

Search Engine Optimisation. Important.? Yes simply put, Lets jump back a bit down the evolutionary scale..remember when you first got into business you (or someone you paid) mapped out a S.W.A.T. Analysis. For those who can’t remember this old term:  Strength. Weaknesses. Opportunities. Threats.

This mapping ‘Tool’ hasn’t really changed that much even through the evolution of the Internet and the expansion of New Zealand Businesses onto the world stage.

But Along with the Opportunities – the Opportunity for Small to large New Zealand businesses to expand their core business function and expand into such areas of business growth such as horizontal and vertical diversification , networking and amalgamations and the obvious spread of advertising to markets Globally at a push of a button, and with any and all of these growths and expansions and opportunities comes the luminous ‘Threats’.

For every Opportunity that one wishes to exploit with their business comes the need to understand the nature of the business ‘Threat’.

Which put as simply as one can. Your ‘Threat’ is the element of the Competitor. If you in your business want to start to advertise your product or service on the wider scale to markets in other countries, you immediately have to take into account that the range of competition significantly increases.  So how can you minimise your threats when it comes to opportunities with taking your business to other shores. It comes down to our our First S.W.A.T. tool. Strength’s.

by Strength’s or making it so that your business is, before taking on a larger amount of competitors, should first build itself to a maximum before ‘Launching’ into an offshore market, For the word competitor comes from the word ‘Competition‘ and you wouldn’t want to enter a  competition or bet on your team or player whom wasn’t at their Optimal Peak performance? would you? of course not, You’d be a Bloody Idiot!!

Firstly it would mean a step by step process of Optimising your business and since your business is online this would inevitably mean Optimising your Website.

There are a number of things that one can do to one’s website to start to make it stronger, better, faster, but to make it Optimised in reference to Competitor Advantage, this would directly relate to enhancing its ability and this term is called ‘Search Engine Optimisation‘.

So what I shall be doing in taking New Zealand Businesses overseas and widening their markets substantially and all of these other opportunities that are knocking at the New Zealand Business door.
Is giving a guide in tactics and factors of Optimising a website, so as, when it comes time to launch into a chosen country or countries, then it shall be at the peak of its technical health, and stand a fighting chance of not just taking grip in a market but absorbing into its new market place and growing in returns of traffic, market spread and ultimately performance in the Worlds Search Engines.

A New Proverb:

“Think about the fact that, every creative person out there has a million ideas.. and out of those million, 10 will make them a million. So how do you drop the 999,990 crap one’s and spend time, effort and money on the 10 good ones.

Firstly. If you haven’t even written one of the ten good one’s down on a piece of paper.. then its still just an idea or what I call a Dream and nothing more. So you will fail. So don’t just be a dreamer.. if you write  it down, its the start of a Plan.

And that’s something I can use.”

(Noah – notes from ‘Ways of surviving the Flood)

Work on the new Alpine Choppers site is continuing and so far feedback has been really positive since the site went live. We now have hard data to suggest that the international audience agrees as well.

Our recent SEO work on the site has easily doubled visitor numbers to the site and people tend to stick around once they get there checking out the great images and videos on the site.

We recently made a YouTube video on our video channel so that world can see what great secrets are out there if you have a helicopter at your disposal.

This service involves performing an initial Health Check on the website that can give us an idea of how a site has been put together. Quite often what you see on the surface is not what Google sees when it crawls the web, so having our expert team look over things can make a big difference.

More often than not sites that are over 6 months old need ongoing work in terms of SEO as trends change and competitors enter the market. We have found that this start up pack can help boost a site that might not have received attention for a while.

This is something we are offering as a one-off service but it can flow into an ongoing management of your SEO requirements if you prefer.

Get in touch with us if you require any information related to this service.

Trophy hunting may not be such a common pastime here but for your average Texan it is a dream come true and not better place to do that than in deep Fiorland, New Zealand. Steve Couper of Stealth Films realises that tapping into the US market could be a lucrative move and there is no better way to test that than using Google to test a market share.

Through the power of Google Adwords we are able to reach out to a select audience on a global scale. The interesting aspect of the campaign is monitoring the results that come back to us via Google Analytics. This is the power of using the online sphere. There is no guess work involved. We can see trends and the way people navigate the data making the investment measurable for our client.

Adwords is a great way of capturing data and ultimately it works as a market research tool. For very little input you can gain up-to-date information that can guide you in your ongoing marketing plan.

We have recently been working on simple video adverts for a number of our clients in the tourism sector. The kelpdesign YouTube channel is now up and running and your business could be part of this. Even more exciting is for us to set you up with your own channel that you can manage and monitor so that you can get the edge of your competitors.

Last year YouTube reached out to over 100 million Americans and over 1 Billion viewers Worldwide.

Our research shows us that a large portion of potential visitors to New Zealand will search YouTube to find out as much information before arriving at their destination an of those 60 – 70% of them will book on-line.

If you are interested to give this a try for your business give us a call and we can discuss a plan to unlock some of the potential for your business. Very simply it can involve an image slideshow, promotional video or even a voice over. There is plenty of room for creativity here.

Read the full article here

CX Partners advice:

• Don’t cram everything above the fold. Use whitespace and imagery to encourage scrolling.
• Don’t use stark, horizontal lines as they discourage scrolling
• Avoid the use of in-page scroll bars – the browser scrollbar is an indicator of the amount of content on the page

View the full article here