The site is packed with new features and we are really happy with the finished product. Check out the Testing Center for an insight into the latest gear that the company is testing in the backcountry everyday.

New also this season are the companies Freeride Heliski Days, offering locals and those in town at the right time to ski for a bargin.

Bring on the snow!

The new Offroad site provides the visitor with fully featured blast of adrenaline. Hooks ups with their social media feeds, a blog and new image gallery see this site redefined.

Denis and the guys at Offroad Adventures are starting to take the web by storm!

The first of these is Harris Mountain Heliski. The redesign was taken care of by the team at Tidy Design in Wanaka, which we helped adapt into the website.

It takes a volume of time and effort to get contacts through a network of marketing to obtain inbound links and swap with what we call ‘Reciprocal Linking‘. So you work out a deal with another company that isn’t in a conflict of interest with yours and place a link on your website pointing to theirs and vice – versa. BUT you must check everything before and after the deal.

Certain problems can happen if you don’t. You have to make sure that all of the link information that you provide is correct not just in what it says or the spelling but also the code.

It is of great importance that the link text (or called the Anchor text) that you use from the other side is keyword rich and is placed correctly with the code when getting a referral from a website.

for instance if you have an inbound reciprocal from a website to yours and your main business is ‘paragliding’ then the Link Text should be ‘Paragliding Trips Queenstown’.

Now the next thing is to make sure that the link text and the URL do not contain any problems with invalid characters in the URL. A problem that can happen is that a ‘Space’ is used after entering the URL and then entering the code for the Link Text.

Example: <a href=”http://www.paragliding.wuz   ”>paragliding trips queenstown</a>

Here’s the thing the space is actually a problem, even though most browsers will pick up such a simple mistake and correct it so as the link works at pointing at your website, the problem comes from the Search Engine Bots who don’t take kindly to mistakes at all and this can effect the power of the Link itself especially when you get marked up inside the rankings if your inbound link is keyword rich and comes from a good source and is correct in the coding. So instead of getting an ‘A’ on the report card you get a ‘C’ so to speak.

So run some checks and analyse the links not just on their sites pointing to you but on your site pointing to them and get it fixed asap.

It really is the key to performance in the engines to get your business up and in the running of your share of that market.

Oh Yes it is

Off Road 4WD tours offer a rare opportunity to explore the very best scenery in New Zealand. From deep canyons, massive mountains and tranquil glacial lakes to immense high country sheep stations.

Our adventures get you away from the maddening crowds into areas most people will never visit, enjoying some peaceful quiet moments, photo stops galore and friendly, informative commentary.

Waiheke Island is just a short boat ride from Auckland and due to its location offers some of New Zealand’s most exclusive real estate.

Park Point is a new development on an expansive peninsula that offers unbelievable views back towards the city and over the harbour. The website looks to capture the exclusive nature of the Park Point project, now in its second stage of development. The clean lines and accent on the great photography provide the viewer with an uncluttered taste of what make Park Point so special.

• Faster tracking code load times for your web pages due to improved browser execution
• Enhanced data collection & accuracy
• Elimination of tracking errors from dependencies when the JavaScript hasn’t fully loaded

The way the new asynchronous code works is that most browsers will load the asynchronous tracking code in parallel with other scripts on the page, thus reducing the web page load time.

The new code can be found here

It is when you get a search engine return for your website when a person has added in 3 or more terms. e.g. “best restuarant queenstown” or ” book the great activity in queenstown”. It does seem from the papers sent out from “http://www.axandra.com/” that monitors the Google and a range of others Search Engines.

Google does every now and again shift the world’s businesses around when ever they make changes to their Algorithm, so its alwasy a teething problem. “Axandra” reports that some webistes have lost as much as 70% of their traffic which would kill most online businesses, so everyone is scratching at getting SEO done on their back end so that they can stabilise again.

So what can you do?? First check to see if there has been an effect from the change in the Google Algorithm, then run search strings for both short and long keyword search terms.

(you should always be doing this anyways, in some cases at least once every 2-3 days)

Then we would suggest strengthening 1 or 2 of your long tails, choosing the best one’s that you believe are the most important for the searches that will bring you high quality traffic. Then optimise your main pages to carry out the effect you want.

And then wait till Google scans your website and then check those rankings!!

The site acts as an online booking system for holiday home accommodation on Waiheke Island. The fresh clean layout makes it easy to browse the property listings and walk through a booking process. Each property has an image slideshow, Google maps and a list of facilities. All these feature can be administrated via the backend by the team at Waiheke, giving them ultimate control to add new properties and keep existing ones up to date.

The other important aspect of this project is the optimization service we have offered Waiheke Accom since before the new site went live. Due to the competitive nature of the holiday home rental market in Waiheke the position of the site in the Google rankings is obviously very important. Waiheke have used a combination of paid advertising and organic search engine optimization to secure a foothold on page one of the ranking results.

In a recent post Steve Jobs talks about his thoughts on flash and why it is not supported on apple’s mobile devices such as iphone and ipad.

“Adobe’s Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc. While Adobe’s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only from Adobe. By almost any definition, Flash is a closed system.”

Read more