http://www.kelpdesign.com/creative-news/the-idea-virus/ We build easy to manage websites. Tue, 06 Jul 2010 08:31:08 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.kelpdesign.com/creative-news/the-idea-virus/comment-page-1/#comment-65 Lexi Tue, 23 Jun 2009 03:34:45 +0000 http://kelpdesign.com/?p=379#comment-65 Seth Godin talks about a case where Audi lost market share but trying to retract statements made in a negative PR campaign. I just found this post by Pentagram that embraces that concept for cigarette companies <a href="http://pentagram.com/en/new/2009/06/cigarette-marketing.php" title="Where theres smoke" rel="nofollow">Where There’s Smoke…</a> cool design too, as always. Seth Godin talks about a case where Audi lost market share but trying to retract statements made in a negative PR campaign. I just found this post by Pentagram that embraces that concept for cigarette companies Where There’s Smoke… cool design too, as always.

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