The one drawback about living in a picturesque town such as Queenstown, is that you miss out on some of the over-the-top advertising ideas that are required to break through the visual noise of a big city.
“IKEA’s advertising strategy is outstanding. I gather best of ikea ads from several resourses to inspire brandplanner or just enjoy it. As you see below, they are surprizing, colorful and overall very cool.”

(via flickr )
View the full story from the Marketallica blog – Marketallica is about marketing trends, and marketing innovation.

and we miss out on IKEA : -(