Doubtful Sound Cruise are a family run business operating day trips on Doubtful Sound in Fiordland.
They strive to provide you with an experience that focuses on the pristine remoteness and natural beauty of a very special part of the World.
They operate only in Doubtful Sound.
Glenorchy based High Country Horses came to kelpdesign for a redesign of their old site.
We were able to team up with Mike Langford and Jackie Rankin, who took care of the photography. The timing was perfect with the lupins on show.
talkCounselling is an Auckland based, face-to-face counselling, therapy and coaching service for men, women and couples.
All practitioners are academically qualified and belong to a professional body that ensures ethical practices.
We were asked to redesign their old site and come up with some new ways of engaging dialogue with potential clients.
The director of talkCounselling is also involved with kelpdesign in the Auckland based NZHotlist group. This group offers services to a growing base of clients in the Auckland area.
So here’s a Handy Tip for your on-line business, one of the most time consuming SEO tactics but also one of the most valuable is inbound links and Referring links that point towards your website.
It takes a volume of time and effort to get contacts through a network of marketing to obtain inbound links and swap with what we call ‘Reciprocal Linking‘. So you work out a deal with another company that isn’t in a conflict of interest with yours and place a link on your website pointing to theirs and vice – versa. BUT you must check everything before and after the deal.
Certain problems can happen if you don’t. You have to make sure that all of the link information that you provide is correct not just in what it says or the spelling but also the code.
It is of great importance that the link text (or called the Anchor text) that you use from the other side is keyword rich and is placed correctly with the code when getting a referral from a website.
for instance if you have an inbound reciprocal from a website to yours and your main business is ‘paragliding’ then the Link Text should be ‘Paragliding Trips Queenstown’.
Now the next thing is to make sure that the link text and the URL do not contain any problems with invalid characters in the URL. A problem that can happen is that a ‘Space’ is used after entering the URL and then entering the code for the Link Text.
Example: <a href=”http://www.paragliding.wuz ”>paragliding trips queenstown</a>
Here’s the thing the space is actually a problem, even though most browsers will pick up such a simple mistake and correct it so as the link works at pointing at your website, the problem comes from the Search Engine Bots who don’t take kindly to mistakes at all and this can effect the power of the Link itself especially when you get marked up inside the rankings if your inbound link is keyword rich and comes from a good source and is correct in the coding. So instead of getting an ‘A’ on the report card you get a ‘C’ so to speak.
So run some checks and analyse the links not just on their sites pointing to you but on your site pointing to them and get it fixed asap.
It really is the key to performance in the engines to get your business up and in the running of your share of that market.
Oh Yes it is 
We recently worked on a project for Toshiba Europe with London based agency cScape.
We Love Stories is a viral video competition that began last year in the UK. The interest was so high that this year it has been launched to schools across Europe too.
We worked on the website, which is built on the WordPress platform. The design was inline with the Toshiba 2011 campaign that will hit the TV screens in Europe in the new year. The idea is that submitted videos will be judged on certain criteria, one of which is the amount of social media heat they can attract.
Uses can go online and vote via vimeo channels, scribd, Facebook and other platforms.
Last year the videos were of an exceptional high standard so it will be interesting to see what kind of interest they generate this year. Go to the site and check it out.
Housemart is a new Queenstown business providing property rental services to long and short term tenants. We built them a system that manages all their properties online so that they can keep up with the growing demand of people coming to Queenstown looking for accommodation.
Catering for the type of traveller that enjoys the finer side of travelling, Queenstown Tours is looking to provide a service with a difference. Check out some of the trips they offer and be sure to recommend them to anyone you know who is coming to town and requires that personalised treatment.
Brand new business to Queenstown. Heli Tours will be in the skies very shortly with their new chopper. Check out their site for updates as to when you can book a trip with these guys to access sides of Queenstown you have never seen.
Edge Construction has a new website and it is back in business. Check out some of the new projects they are working on inside their new blog.
